Safaricom Limited, a Kenya–based leading provider of converged communication solutions, has gone to great lengths to ensure that the needs of its working mothers are well met. Through adoption of various best practices in creating a mother–friendly environment, Safaricom has ensured that the needs of a working mother are amply met over and above the market trends. Working mothers’ pre and post natal requirements are provided for through Safaricom’s comprehensive medical coverage. Antenatal clinics and scans are covered, including both natural and caesarean deliveries. Once the baby is born all immunizations are provided for up to 9 months, solidly ensuring the child’s healthy start in life. In the company’s new state of the art contact centre, Safaricom has provided a room for breastfeeding mothers and a free state of the art child day care facilities run by childcare professionals. The contact centre also houses an in–house doctor who can attend to the children should they fall sick while on the premises. HR policies have also been adapted to support the working mothers. This includes a 3 month maternity leave, while the mother is still entitled to her annual leave. Safaricom has gone to great lengths to create mother friendly working hours for the employees deployed in shift based positions. New mothers are allowed to choose from various mothers’ shifts encouraging breastfeeding for the first 7 months after delivery. Safaricom is committed to the principle of equal opportunity and, therefore, when hiring or promoting staff in all job classifications, it does so without regard to race, religion, gender, sexual orientation or disability.