This page presents all relevant good practice case studies that showcase how business have addressed the Ethnic minorities dilemma. Case studies have been developed in close collaboration with a range of multi-national companies and relevant government, inter-governmental and civil society stakeholders. We also draw on public domain sources, including the UN Global Compact's own published Communications on Progress through which signatories are required to report on their performance against the Ten Principles.
The case studies explore the specific dilemmas and challenges faced by each organisation, good practice actions they have taken to resolve them and the results of such action. We reference challenges as well as achievements and invite you to submit commentary and suggestions through the Forum.
HSBC: Caste discrimination is a prohibited basis for inferior treatment – Global
HSBC’s equal opportunity policy stipulates that it does not discriminate on grounds of age, gender, colour, race, ethnicity, language, caste, creed, economic or social status or disability. The bank recognises that having a workforce that broadly reflects the composition of the local communities in which they operate places it in a unique position to understand and respond to the needs of its customers. HSBC views diversity as a “competitive differentiator”, both in employment and in customer markets and places a special emphasis on gender, disability, the underprivileged and affirmative action.
Johnson & Johnson: Diversity University online portal – Global
Johnson & Johnson has established a Diversity University, an online portal designed to help employees understand and value differences and the benefits of diversity and inclusion. The Diversity University provides employees with: 1) access to resources on diversity; 2) cultural awareness training tools featuring country-specific content and 3) links to e-learning courses and information on subjects including mentoring, international assignments, leadership and rotational development programs. Classes are offered on Diversity Fundamentals, Valuing Individual Differences and Diversity and Inclusion, which provide background on the importance of diversity. Diversity is considered a “strategic process that supports the ethics and business objectives of Johnson & Johnson companies.” Johnson & Johnson has established an Office of Inclusion and Diversity to promote diversity which reports directly to the Chief Executive Officer.
AT&T: Promoting Minority suppliers – US
In 2008, AT&T marked the 40th anniversary of its Supplier Diversity Programs, which began in 1968 with the creation of AT&T's Minority Business Enterprise (MBE). AT&T has mentored several suppliers to support non-traditional areas of the company's business, and has also helped diverse businesses break into other industries, like advertising and contract manufacturing. In 2008, AT&T spent US$6 billion with diverse suppliers, representing 12% of its procurement base. In the past 10 years, AT&T spent more than US$32 billion with diverse suppliers, an increase of 272%. The company seeks to procure 21.5% of its total procurement from diversity-owned enterprises. Specifically, the company's diversity goals are: 15% with MBE, 5% with Women Business Enterprises and 1.5% with Disabled Veteran Business Enterprises. In addition, the AT&T Foundation has granted more than US$935,000 in diversity supplier educational scholarships and programming since 2000. The scholarships are granted to leading-edge business schools to provide coaching to current and prospective diversity suppliers.
US Hispanic Chamber of Commerce: Promoting Hispanic business interests – US
Established in 1979, the US Hispanic Chamber of Commerce (USHCC) works with 200 plus local chambers of commerce and Hispanic organisations across the US. The USHCC has a wide range of corporate members and promotes the interests of the more than three million Hispanic owned businesses in the US. The USHCC seeks to: implement and strengthen national programmes that assist the economic development of Hispanic firms; increase business relationships and partnerships between the corporate sector and Hispanic-owned businesses; promote international trade between Hispanic businesses in the US and Latin America; and monitor legislation, policies and programmes that affect the Hispanic business community, whilst providing technical assistance to Hispanic business associations and entrepreneurs.
Confederation of Indian Industry and ASSOCHAM: Code of Conduct for Affirmative Action – India
The Confederation of Indian Industry and the Associated Chambers of Commerce and Industry of India’s (ASSOCHAM) Code of Conduct for Affirmative Action contains principles for business to assist groups that are socially disadvantaged in India. The types of principles in the Code of Conduct include: A) The Company affirms the recognition that its competitiveness is interlinked with the well being of all sections of the Indian society; B) The Company believes that equal opportunity in employment for all sections of society is a component of its growth and competitiveness. It further believes that inclusive growth is a component of growth and development of the country; C) The Company affirms the recognition that diversity to reflect socially disadvantaged sections of the society in the workplace has a positive impact on business; D) The Company's selection of business partners is not based on any considerations other than normal business parameters. In case of equal business offers, the Company will select a business partner belonging to a socially disadvantaged section of society; and E) The Company makes / will make all efforts for up-skilling and continual training of employees from socially disadvantaged sections of society in order to enhance their capabilities, and competitive skills.
Danish Institute for Human Rights: Diversity Lab and online capacity building resources – Global
The Danish Institute for Human Rights provides information on the following topics: the Danish and EU regulatory system involving diversity in the workplace, information and statistics on diversity and compliance tools to promote diversity. The NGO also offers a course that specifically addresses ‘Diversity in the Workplace’ and houses a Diversity Lab to generate best practices for large companies. There is an assortment of 15 Diversity Lab member companies and organisations that meet every two months to experiment with strategies to increase, retain and leverage diversity among employees. Every participating organisation enlists three representatives : one top-management ambassador who ensures implementation of learning; one department manager, who will be experimenting and testing a new diversity tool or method in their department between Diversity Lab meetings; and one HR support person who will assist and support the department manager in each of these experiments.
Equality and Human Rights Commission: Guidance on equality and diversity issues – UK
The Equality and Human Rights Commission provides support for businesses across a range of equality and diversity issues. Topics addressed on the website include redundancy options, flexible approaches, the transformation of work, equal pay and inclusive workplaces. Advice is customised according to business size and the Commission partners with businesses to instil best practice as a part of their mandate. Guidance and good practice guides for employers include: ‘A Manager’s Guide to Flexible Working’; ‘An Employer’s Guide to Creating an Inclusive Workplace’; ‘Talent, Not Tokenism: The Business Benefits of Workplace Diversity’ and ‘Religion or Belief in the Workplace’
IKEA and UNICEF: Supporting education for ethnic minorities -- Viet Nam
As a part of its Social Initiatives, IKEA has funded 34 UNICEF projects in 24 countries in Africa, Asia and Central and Eastern Europe. In Viet Nam, the Ban Pho Primary School has vastly improved its facilities and now provides a bilingual education to the student population. This is particularly important for children belonging to ethnic minorities who drop out of school at high rates if instruction is only offered in Vietnamese. Special attention is paid to developing life skills in girls, including hygiene education.
Walmart: Supplier Diversity Program – Global
Walmart has inaugurated a Supplier Diversity Program that aims to continually expand its supplier base with a view to adding diversity to its supply chain. The Program has grown from an initial US$2 million in 1994 to more than US$6 billion in 2008. In order to implement the program, Walmart has a Supplier Diversity Internal Steering Committee with senior leaders from all of its business units – Operating Divisions, Marketing, Logistics, International, Information Systems, Legal and Real Estate. The Supplier Diversity Internal Steering Committee has been charged with creating a plan of action for doing business with more minority and women-owned suppliers that enhances both Walmart’s and the suppliers’ business growth. In 2008, its combined spend devoted to minority- and women-owned businesses was over US$8 billion.
Business in the community: Responsible businesses and human rights – UK
Race for Opportunity is a campaign, developed by UK-based Business in the Community ,that advocates the improvement of employment opportunities for ethnic minorities in the UK. The campaign is comprised of a network of over 160 members in both the public and private sector. The organisation endeavours to promote the business case for race and diversity by: a) raising awareness of the barriers preventing ethnic minorities from making progress in the workplace; b) communicating the need to speed up progress on the introduction of policies that further better representation of ethnic minorities; c) highlighting the responsibilities and roles of leaders in delivering race diversity and d) making clear the economic and business argument for organisations investing in race diversity. Their campaign is targeted towards business leaders and includes a series of workshops, publications, case studies and legal news on the topic of diversity and inclusion. A 2009 publication entitled ‘Benchmarking Report – Transparency at the Heart of Diversity’ is an example of the research undertaken and addresses trends related to diversity, examples of best practice and the concrete impact of these initiatives.
International Dalit Solidarity Network: Dalit discrimination check – India
The Dalit Discrimination Check is a tool developed specifically to help companies prevent the discrimination and exploitation of Dalits in their Indian operations and suppliers. The tool is designed as a comprehensive checklist consisting of self-guided questions and indicators that highlight possible violations. It provides simple descriptions of what components of Dalit discrimination look like in the business context. It allows managers to check their company’s policies, procedures and performance.
TAQA: Diversity and inclusion policy – UAE
The Abu Dhabi National Energy Company (TAQA) was founded in 2005 and has 2,800 employees representing 41 nationalities working in 14 markets. In order to manage its diverse workforce, the company has devised a comprehensive approach aimed at promoting diversity and inclusion. This multifaceted initiative includes the provision of training at all levels within the company to raise awareness about diversity and inclusion issues. Managers and executives are provided with tailored guides elucidating how to implement the expectations surrounding diversity and TAQA offers recurring workshops geared towards cultural learning and combating stereotypes. TAQA also has a confidential hotline to enable employees to access support and guidance if they are experiencing hostility in their working environment. E-forums and intranet sites also supplement the diversity policy and are used to facilitate exchanges on a variety of topics and share feedback, knowledge and experiences.
Deloitte Touche Tohmatsu: Cultural awareness and networking programme - Global
Deloitte Touche Tohmatsu (DTT) is an international accountancy and professional services company that operates as a global network of firms spanning 140 countries. In order to instil consistent corporate values, DTT facilitates cultural awareness and networking programmes designed to build cross-cultural understanding, skills and cohesion among its teams. The training for DTT firm partners comes in the form of specialised workshops for senior members of firm management worldwide. The ‘Global New Partner Programme’ is directed towards 500 new member firm partners and the ‘Leadership Development Programme’ is designed for experienced partners. More than half of 10,000 member firm partners worldwide have attended these workshops, during which cultural orientations are discussed through a tool called the Cultural Perspectives Questionnaire (CPQ). The questionnaire is designed to reveal the range of different cultural perspectives related to the working environment, relationships, activity, human nature and time. After assessing the responses, cultural challenges are identified and addressed through a practical framework called the Map-Bridge-Integrate (MBI) approach. DTT has also created a Chinese Services Group (CSG) which coordinates with Deloitte China and subsidiaries of Deloitte US to assist US companies operating and investing in China. This Group aims to build and highlight the professional and cross-cultural skills of its Chinese-English bilingual professionals.
Portal for responsible supply chain management: Supply chain diversity – Global
The Portal for Responsible Supply Chain Management provides a set of tools and information aimed at supporting companies seeking a responsible approach to supply chain governance. The Portal is the outcome of the Laboratory for Responsible Supply Chain Management, which was led by Hewlett-Packard, Titan, Volkswagen and L’Oreal and included input from CSR Europe, the Business Social Compliance Initiative and the Hellenic Network for CSR. Among other things, the site provides reference materials related to codes of conduct and auditing, as well as international standards and voluntary initiatives. In addition, the site provides links a series of case studies describing the way different MNCs have sought to manage their supply chains in a responsible way.
GMC has ten affinity groups based on the following identities: Asian Indian; Chinese; African Ancestry; Mid-East/South-East Asian and Native American. These groups are employee-driven and are tasked with enhancing market opportunities; enhancing recruiting and retention efforts; providing opportunities for career development and networking; acting as an information resource for any GM function; and, serving as GM “face” in their constituent communities. Feedback indicates that these groups can boost employee morale, intensify cross-cultural awareness and foment a more inclusive work environment.
ASDA: Ethnic minority supplier development – UK
ASDA has recently experienced 118% growth in incremental sales and profit across ethnic categories as a result of its efforts to diversify its product offerings in order to include a variety of ethnic food products. Rather than purchase small ethnic minority suppliers, ASDA has sought to provide assistance and expertise to these firms so that they can expand and thrive. This has been accomplished by investment, imparting good business acumen and holding regular supplier meetings to discuss current and future opportunities. As a result, of this initiative, suppliers have enjoyed sales growth and been able to invest in new warehouses, supply channels and recruit more staff.
HP: High level B-BBEE compliance in South Africa – South Africa
Hewlett-Packard (HP) has achieved a greater than 85% (or Level 2) level of compliance with South Africa’s Department of Trade and Industry’s B-BBEE Codes of Good Practice. As a part of attaining this level of compliance, the company has established the HP Business Institute (HPBI), which supports the development of small and medium enterprises (SMEs) in the IT sector. In addition, the HPBI facilitates courses to develop the skills of existing SME employees and recent graduates pursuing careers in the IT sector. The skills development initiatives include one year ‘learnerships’ (similar to apprenticeships) where graduates enhance their specialist IT skills and receive HP Certification as well as the training of existing employees who will be placed in short-term skills programmes. The programme is designed to train up to 300 students per year over its seven year lifespan. HP is also actively recruiting Historically Disadvantaged South Africans (HDSAs) so that the composition of HP South Africa staff resembles the demographics of the country, offering capacity building in the form of IT education within the greater community and ensuring that a significant amount of procurement is from B-BBEE companies.
BASF: Business case for diversity – Brazil
The German chemical company BASF seeks to uphold equal opportunities for all, irrespective of sex or colour, in all its operations. The principle is of particular importance within its operations in Brazil, where black people and women, in particular, are sometimes constrained in their educational and employment opportunities. In order to reverse the overall underrepresentation of woman and black employees within the company, and above all in management positions, BASF S.A. established a Diversity Committee in 2003. The Committee is made up of members representing Brazil’s diversity, particularly women and black workers. The Committee immediately reviewed and modified recruitment and selection procedures and devised communication measures to encourage awareness of the issue and events including workshops for management staff and community initiatives. This programme places BASF among the few MNCs operating in Brazil that pro-actively tackle the problem of discrimination against women, black workers and other minorities, both in employment and in occupation.